How to examine a client company.
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Examine financial statements, records.
Examine confidential operating agreements.
Identify the requested service: what are you looking for?
Create business descriptions:
--Who the client thinks they are
--What a structural analysis reveals about them
--What are the current business trends?
--What is the competitive envirobment?
--What is the comparison to industry norms?
--Who are the obvious competitors?
--Who are the structural (non-obvious) competitors?
We re-describe the company in our terms.
We identify relevant differentiators.
We identify the relevant trends leading to revenue, profit
Make recommendaitons.