The language of legal agreements, social media marketing, and technology contain the keys.
#3772 Created 04/22/2015 Updated 10/27/2016
Do consumer actions (choices) drive the advancement of technology?
Are consumers presented with choices which offer the alternative of advanced technology?
Are consumers presented with promises of a better personal future through improved technology?
Surrounding the activities of consumers are three significant types of media interactions, contained in:
1. The language of contracts and user service agreements in social media (social media websites and services, mobile communications service agreements, cell-phone manufacturer purchase, warranty and service agreements, upgrade requirements and schedules, app store user agreements, application user agreements).
2. The language of marketing of 'social media' Web services and sites.
3. The language of technology marketing, especially services, hardware and software associated with social media (cellular devices and software, communications services, and online services).
"Technological determinism" postulates that social and cultural developments in society occur in reaction to, and in the context of, the overall development and structure of technology.
The Marxian perspective that the dominant productive technology drives changes in human social relations and organizational structures contrasts with the infinite variability, inventiveness and unpredictability of individual human behavior.
However technology and culture may develop, it occurs as a result of human activities of both the producer and consumer types. Indeed, it is increasingly difficult to separate the "producer" and "consumer" types in significantly meaningful ways. All producers are consumers, and many consumers are producers.
The rise of social media clearly demonstrates that overlap, as consumers become producers through aspects of their acts of consumption. In so doing, consumers may be making market choices that result in the continued advancement of technologies, as the state of Web-based technology itself has become the arena of capitalistic competition.
The individual intentions of consumers while acting may be interesting, but not necessarily relevant, as their generic intentions are contained within the interrelated economic and technological structures which sustain and progress as a function of collection consumer/producer behavior