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January 2019    Dennis R. DuBe'     702/3601

$s$ Hacking and Power: Social and technological determinism in the digital age, by Tim Jorday (Tim Jordan)

How Technological Determinism Shapes International Marketing (James W. Gabberty, Robert G. Vambery)

John Street, Politics & Technology ()

Promotion ()

Technological Determinism in Canadian Telecommunications: Telidon Technology, Industry and government (Donald J. Gillies, Ryerson Polytechnical Institute)

Technopoly, Neil Postman ()

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How Technological Determinism Shapes International Marketing
          James W. Gabberty, Robert G. Vambery #3601   Created 04/17/2014   Updated 04/22/2014

ICT = Information and Communications Technologies

The concept of technological determinism is one of the critical success factors in global marketing competitiveness. In brief, technological determinism may be described as causing (1) major social and historical changes at the macrosocial level of social structure and processes and/or (2) subtle but profound social and psychological influences at the microsocial level of the regular use of particular kinds of tools (chandler, 1996). 19

While technological determinism may have lied (stet) dormant in recent years, the notion of the strategic and competitive use of ICT and the accompanying evolution of business uses suggests a continuing trend of discovering strategic, competitive uses of technology in organizations and the use of technology to foster innovation and creativity.


While some thought concerning the obsolescence of technological determinism dominated much of the research agenda during the late 1990s and the early years of the new millennium, the notion of technological determinism viewed from various perspectives remain relevant [multiple cites here]. 20

...spending (on ICT) continues as multinational corporations like Dell, IBM, Microsoft, Oracle and other technology firms consistently demonstrate annual revenue growth and impressive performance in their respective equity markets by sell increasingly more products to a world hungry for technology and all that it imparts. 20.

(The future look positive) for those firms that hang on to the belief that carefully planned acquisition and deployment of information and communications technology leads to a competitive advantage that affords firms a better opportunity for success than if they limited technology investments. 20

[there is more good stuff here about practices in international marketing driving a behavior that fuels tech growth]

Market analysts and economists have identified inter alia three related variables that serve as mechanisms driving business growth (Porter & Sachs, 2002). The first is the efficient allocation of resources, based on market competition and the division of labor. The second is capital accumulation, where national savings are converted into increased capital per worker and the output per worker tends tso rise. ... The third mechanism in business growth is technological advancement. 21

.. All three mechanisms--division of labor, capital accumulation, and technological advance--are important, but it may be argued that technological advance is the most fundamental of the three. Without technological advance, the benefits of the other two mechanisms are muted, so while they push the standard of living higher, they do not necessarily prolong the associated effects as would consistent improvements in ICT (Wolcott, 2001; Fichman, 2004). 21

Corporations and entire industries can enhance business growth by making ICT a core competency...a basis for competitive advantage because it represents a specialized expertise that many or most rivals do not have or cannot readily match (Hamel & Prahalad, 1990) 21


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