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20130118_Then_Now.jpg
     The difference between then and now is the difference between "attract an audience" and "maintain their attention".
           #3405   Created 04/26/2013   Updated 04/26/2013

The changes in the structure of media from then until now. "Then" we describe as pre-internet, when media was a bucket-and-dump industry, and consumers were attracted by sparkly lights. Media events (publications, releases, broadcasts) attracted audiences, who were exposed to commercial messages and opportunities. Their aggregate response fueled the business.

"Now" we describe as 2013, where the media industry is transitioning to a steady-state audience array. In this construct, consumers are caught in continuous relationships with media constructs, represented variously as social media sites (FaceBook, MySpace, LinkedIn), broadcast frequencies or channels (Fox News, MSNBC, EWTN), interactive participatory services (InstaGram, Twitter, SMS), live-stream news, crowd-sourced content creators (REDDIT), and many others. As part of these relationhsips, consumers create and post content for consumption by other consumers.

Simultaneously, the production of content by media companies has similarly been shifted away from the types of content



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