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     update from notebook, then write abstract.
           #3404   Created 04/26/2013   Updated 11/14/2013

There are Six stages to fanboyism. First use of fanboy in 1919 re. sports.

There are five ascending stages, and one descending stage, with corresponding activity types. The stages are not necessarily sequential.

1. Seekers. Using, exploring, learning (Just use) It's about the product.

2. Belongers. Identifying with products, acquiring (Use, plus sense of group membership) It's about the product, and the other users of the product.

3. Believers. Transforming, defending, proselytizing (Use, sense of group membership, plus belief structure) It's about the product, the other users of the product, and the non-users of the product.

4. Ministers. Dividing, Deciding, Pronouncing (Use, group membership, belief structure plus theological authority). It's about the company, the product, the other users of the product, and the non-users of the product.

5. Aggressors. Stratifying, Purifying, Attacking, Destroying (Use, group membership, belief structure, theological authority plus personal financial investment in success of mission) It's about the users, not the product. It's about the company, the product, and the non-users of the product, and personal investment or committment.

6. Fallen. Disillusioning, Regretting, Amending (Use, anti-belief structure, theological disrupter, loss of group membership) It's about the company, the other users of the product, and the non-users of the product.

In the course of a seekers journey through the ascendancy, the seeker will change "positions" vis-a-vis the new-found religion. Born outside the religion, the seeker must go through the process of rebirth into the religion, assuming the role of a convert who must be proven to the membership.

The apostate is the reverse, one born within the religion, and later shedding it. The heretic is one born outside the religion who stays outside.

(Similarlly, the five stages of loss:

1. Denial 2. Anger 3. Bargaining 4. Depression 5. Acceptance)



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