Anthropomorphism strikes deep, into the mind it may creep.
#3395 Created 04/26/2013 Updated 04/26/2013
WE began to grapple with the Fanboy concept. Early in the Mac era the computer was anthropomorphized into the smiling Mac icon. Run me, it's cool. It's your friend. Elite club cult anti-establishment positioning.
We are better. Membership, group identity depend on the anti-establishment position. We are separated from them.
Anti-establishment must ecome pro-establishment to succeed. That is, by becoming the paradigm, and therefore the establishment, a contradiction is created in the anti-establishment space.