#3381 Created 04/26/2013 Updated 04/26/2013
PSA Modelling system (Pratt Street Associates)
Application Programing Interface - a set of protocols and handles by which programmers and interface with applications. A good example of an API in the physical world are cargo containers, which are used on ocean freighters, railroad cars, and semi-tractor trailer rigs. The standardized exterior structure and fittings allowed any kind of content to flow through a single system.
What if such a toolkit could exist for Structure, Content and Behavior?
Structure is revealed by trends.
Content is a product of structure.
Behavior is the human interaction with structure and content.
STrucutre (trend1, trend2, trend3), with an API for each.
Content (example1, example2, example3) with an API for each.
Apply stress, reveal structure.
--GET CLIENTS BASED ON BLOGS AND BOOKS
--separate software company
----can build apps around ideas
Apply stress, (47%, libya fu, tax raise)
=reveals structure (bad organizations, no content response