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20120809_attention_field_goals.jpg
      1. Maintain individual consumers in a state of attention.
           #3373   Created 04/26/2013   Updated 04/26/2013

How would you use the Attention Field? What's it good for?

If we assume that the field exists, and it is being used, then what are the logical uses?

The attention field consists of the following parts:

--the active presence of consumers online,

--in a context where their online social and/or content relationships are exposed,

--in "places" that require their active attention (web sites, social media services, Twitter, etc.)

-- in "places" that allow their interaction (reading, posting, responding, browsing, commenting, liking, sharing, etc.)

Inverting these values, we find this list as the goals of the attention field:

1. Maintain individual consumers in a state of attention.

2. Identify individual consumers by their relationships with other consumers, products, ideas, brands and/or services.

3. Engage consumers in the production and distribution of content.

4. Constantly measure consumer preferences, consumptions, relationships.

5. Surround consumers with a continuous in-the-moment marketing environment.

The "attention" of the consumers matches the "intention" of marketers.



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