The best way to kill facebook would be to disintermediate the friend-finding and friend-keeping
#3371 Created 04/26/2013 Updated 04/26/2013
We did an exercise to separate content from structure with Facebook.
We compiled a list of things popular lore suggests you could not easily use FB for:
We then examined the structural differences between FB and the WWW.
We then examined the functional differences between FB and the old AOL-type dial-up server concept:
We then examined the ways FB could be used to view consumers.
The best way to kill facebook would be to disintermediate the friend-finding and friend-keeping functionality, perhaps by moving it into app land, which would let networks grow organically out of the sight of (ha! as if!) marketing.