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20120802_how_to_kill_faceook_2.jpg
     The best way to kill facebook would be to disintermediate the friend-finding and friend-keeping
           #3371   Created 04/26/2013   Updated 04/26/2013

We did an exercise to separate content from structure with Facebook.

We compiled a list of things popular lore suggests you could not easily use FB for:

  • organizing
  • crowdsourcing
  • persecution
  • crufixition
  • Journalism
  • Funding
  • Product Delivery
  • Education
  • Navigation
  • Assembling Mass Audiences

    We then examined the structural differences between FB and the WWW.

  • FB is friends
  • Web is strangers
  • FB recommends
  • Web promotes
  • FB clicks
  • Web shoves
  • FB streams
  • Web presents

    We then examined the functional differences between FB and the old AOL-type dial-up server concept:

  • Friends List
  • Finding Friends
  • Like, Share

    We then examined the ways FB could be used to view consumers.

  • Granfalloon analysis
  • Links between individuals and products
  • Marketing Granfalloons based on secondary and tertiary factors
  • Measurement, analsysis, spying

    The best way to kill facebook would be to disintermediate the friend-finding and friend-keeping functionality, perhaps by moving it into app land, which would let networks grow organically out of the sight of (ha! as if!) marketing.



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    20120802


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