Consumer's trust in media was grounded in a sense of trust. Trust is gained in the moment an context of consumption, not from some previously established place of credible creation.
#3333 Created 04/26/2013 Updated 04/27/2013
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There was once an element of trust between the media and the consumer, wasn't there? At least it exists in our myths.
The consumer's trust in the media was grounded, in some magic time, in a sense of "place of origin" of the content. Mickey Mouse came from Disney, movies came from Hollywood, and "the news" came from tireless Journalists working on behalf of truth, justice, and the American way. Those journalists, many of them, worked for news organizations that, coincidentally, happened to be owned by giant media companies.
Today's media-consumer relationship has been inverted. Media content now originates from millions of points, all of them are carried through the pipes of giant media companies, and the consumer's sense of media has shifted from "place of origin" to "place in time."
As such, media items gain consumer respect and attention in the moment and context of consumption, not from some previously-established place of credible creation. The proliferation of aggregation rewriting has diluted the sense of origin of content, and given it a disembodied nature that floats above pedigree.
This is a reflection of the transition of media from the paradigm in which were presented completed pieces (news stories, editions, publications, programs), to the paradigm of a continuous stream, whose only important moment is "now". while the method of distribution is blameless in this shift in emphasis, the method of production is deeply implicated.