While users pay attention, they are in turn visible as elements of networks of relationships.
#3255 Created 03/31/2013 Updated 04/27/2017
[ need segue from description of social media to recharacterization as field ]
Media consumers pay attention (and sometimes subscription fees, too). The aggregate of users paying attention creates the attention field. The attention field is enriched with the data associated with those users (profiles), which map the suspension of users in networks of relationships.
While users pay attention, they are in turn visible as elements of networks of relationships. Identified as such in a live array, users can be associated with messages, inducements, limits and pressures delivered through structure, and by content.
Users are suspended in networks of relationships, and are involved in content creation. The relative value of their content contributions is equal to the size and relative activity of the individuals in the relationships, related to the frequency of their interactions and the strength of their relationships, and amplified by the size of their average distribution list.
20120809 Attention Field Goals.jpg How would you use the Attention Field? What's it good for?
If we assume that the field exists, and it is being used, then what are the logical uses?
The attention field consists of the following parts:
--the active presence of consumers online,
--in a context where their online social and/or content relationships are exposed,
--in "places" that require their active attention (web sites, social media services, Twitter, etc.)
-- in "places" that allow their interaction (reading, posting, responding, browsing, commenting, liking, sharing, etc.)
Inverting these values, we find this list as the goals of the attention field:
1. Maintain individual consumers in a state of attention.
2. Identify individual consumers by their relationships with other consumers, products, ideas, brands and/or services.
3. Engage consumers in the production and distribution of content.
4. Constantly measure consumer preferences, consumptions, relationships.
5. Surround consumers with a continuous in-the-moment marketing environment.
The "attention" of the consumers matches the "intention" of marketers.