Key Concepts
                 1969-1984
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Principles

$s$ 1. The Displacement of Meaning (Because "Downfall" Sounds So Harsh) (Dennis DuBe')

2. Centralized Media Created, with Intent, to Transfer Meaning. (Dennis DuBe')

3. Distributed media value created by participation. (Dennis DuBe')

4. The Attention Field is the aggregate market. (Dennis DuBe')

5. Structure is the source of value in distributed media. (Dennis DuBe')

5. Structure is the source of value in distributed media.
     Structure contains and displays content, provides user affordances, and retains behavior as indexed data.
          Dennis DuBe' #3884   Created 04/25/2017   Updated 02/06/2018

All the elements of structure extract value (content and/or money) directly from consumers:
---content
---equipment
---service
---access

Structure provides advertisers access to live user sessions.

Structure records and index all user actions.

Structure enables the identification of relationships between and among individual users and:
---other users
---organizations
---services
---products
---brands
---ideas
---causes
---actions

Structure enables the behavioral entanglement of users with:
---other users
---organizations
---services
---products
---brands
---ideas
---causes
---actions

Structure is the internet, the communications networks, the communications and computer devices, the social and media organizations, the marketing and advertising arenas, and others.

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