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Key Concepts 27. < !------- test block: issue=Key Concepts id=742 sec1name=Principles imagetmplt=3886 ---------->
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January 2019    Dennis R. DuBe'     742/3884


5. Structure is the source of value in distributed media.
     Structure contains and displays content, provides user affordances, and retains behavior as indexed data.
          Dennis DuBe' #3884   Created 04/25/2017   Updated 02/06/2018

All the elements of structure extract value (content and/or money) directly from consumers:
---content
---equipment
---service
---access

Structure provides advertisers access to live user sessions.

Structure records and index all user actions.

Structure enables the identification of relationships between and among individual users and:
---other users
---organizations
---services
---products
---brands
---ideas
---causes
---actions

Structure enables the behavioral entanglement of users with:
---other users
---organizations
---services
---products
---brands
---ideas
---causes
---actions

Structure is the internet, the communications networks, the communications and computer devices, the social and media organizations, the marketing and advertising arenas, and others.

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