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January 2019    Dennis R. DuBe'     742/3881

2. Centralized Media Created, with Intent, to Transfer Meaning.
     The business models of centralized media evolved around the transfer of meaning.
          Dennis DuBe' #3881   Created 04/25/2017   Updated 02/06/2018

Centralized media: Make many copies of a message (paper, film, etc.) and distribute them widely. Charge for it.

The business models of centralized media evolved around the transfer of meaning. Some business models are external to the "meaning" of the content, but cater to the consumers of that content (example: newspaper advertising). Other business models depend on the meaning of the content to affect consumer behavior (example: The Bible, Investors Business Daily).

--Media messages are created with the intent to transfer meaning to consumers

--Business models emerge around attributes of content (meaning), such as scarcity, importance, timeliness, relevance, proximity, danger, opportunity, etc.

--Centralized media are produced and distributed for the purpose of consumption.

--Revenue structures are staged around consumption participles,, such as purchasing, viewing, reading, seeing, hearing, having, or owning, as examples.

--Centralized media frequently used to link consumption of media and consumer goods or services, such as sporting or other event sponsorship, media sponsorship, product branding, cross-branding, etc.


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