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     Are you paying?             1969-1984
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January 2019    Dennis R. DuBe'     719/3782


Theory
     
           #3782   Created 12/08/2015   Updated 03/31/2016

Chicken-and-Egg Determinism: Can the whip crack itself?

The "structures and superstructures" of capitalist economies are inflated by the behavior of consumers, whose consumptive choices (1) selectively drive open production capacities, (2) expand distribution systems, and (3) regulate the allocation of "shelf space" in both real and virtual marketplaces.

In a very real sense, the consumptive actions of consumers, in the moment, builds not only the structures of capitalism, but results in a preponderance of media consumption and generation, as media messaging and consumption are routine artifact-producing aspects of virtually all commercial activity. The artifacts of media are

---the generated remains of consumer action.

---the artifacts of consumption.



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