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     Are you paying?             1969-1984
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January 2019    Dennis R. DuBe'     719/3529


The Media Description Project
     Goals were not stated in advance.
           #3529   Created 09/09/2013   Updated 08/30/2016

The Media Description Project was a series of conversations over a two-year period. The discussions rested on the participants' experiences in mass media, and also the sparkling early years of the online world and the Internet, and on our understanding of the nature of consumer media relations in the Social Media Age.

The series began in May of 2011 in Fairplay, Colorado at the Silverheels Retreat. Subsequent conversations were hosted by Pratt Street Associates, at the Carriage House, in Longmont, Colorado.

The meetings included a series of participants over the two year-period, who contributed greatly to the energy, primarily including Scott Converse, Ken Russell, Dennis DuBe' and Ken Schuetz, with other participants including Paul Danish, Professor Roger Wade, with guest appearances by a number of people (complete list remains uncompiled). There were also a number of unwitting participants, including Richard Gingras and some of the attendees of NewsFoo 2013, and students and faculty in several classes in the Graduate program at the College of Media, Communication and Information at the University of Colorado in Boulder (now recast into the College of Media, Communications and Information).

Goals, retrospectively compiled:

1. To define media eras by discussing technology, significant external factors, revenue sources, functional focus of content, production domains,distribution technique/philosophy,changes in technological domains, and functional beneficiaries of media.

2. To define the attributes of the "Position" of consumers with the media, and to develop a view of how position changes with technological domains.

3. To create a narrative description of history in and of those terms. (In 1992, we thought the internet was going to be like newsletters. Remember newsletters?)

4. To use that narrative to describe a history of change, and a method for projecting change. Ok, ambitious. But, still....

5. To examine the nature of the structures that produce content, how they evolve, and how those structures and the content they produce are different ways of looking at the same thing.

6. To examine how technological influences open up new markets, and the related changes in business models alter the nature and focus of media content and creation.

Very ad hoc, all the way. We let the conversation direct itself, week to week, and it was a fascinating experience.

These collected essays sprang from those sessions. Thanks to all.



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