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     There are always two people: the photographer and the viewer. (ansel adams)             1969-1984
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January 2019    Dennis R. DuBe'     708/3387

$s$ 1. Media Morphology; The Formation of Structure (Dennis DuBe')

2. Elements_of_structure.jpg ()

3. This Content Is What That Structure Produces (Dennis DuBe edited 20120818)

5. On the Question of Structure ()

6. Structure channels behavior,Behavior creates demand, Demand creates content, Content flows through structure ()

7. On the question of "media" ()

9. Sharing is the new "Value Moment" (Dennis DuBe 20120704)

article: What your cell phone company isn't telling you when you sign a contract -- washPost (Dennis DuBe')

karl -A Contribution to the Critique of Political Economy (1859) ()

Media Model (def.) ()

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2. Elements_of_structure.jpg
     Structure is the manifestation of personal rights over property.
           #3387   Created 04/26/2013   Updated 10/27/2016

Dennis proposed some guidelines for structure. Clear as mud.

1. Structure is the manifestation of personal rights over property. In U.S. Law, property is considered as rights among people concerning things. Those rights, in one view, descend from the greater realm of property rights at the national level. All dry property on the planet, with the temporary exception of the Antarctica, is claimed by some government. Nations, once defined, determine the rights of citizens to own property. Some nations have built their laws up from traditions stretching back to feudal times. Other nations have declared property schemes up front.

The United States was created with the unspoken assumption of the right of persons to own property, but it was not specifically stated in the Constitution, possibly as a result of the ongoing conversation about slavery, i.e. the subjugation of humans as property.

Empirically, property is the primary organizing principle of nations, and personal property is the primary organizing principle of capitalism.

2. Structure is the representation of property interests in motion. Wealth is created as property is bought and sold. All forms of physical property, from real estate tomatoes to gum wrappers, are bought and sold. All forms of intellectual property are bought and sold. Everything that exists as an object or as data has potential property value, and that value is realized as ownership changes.

The forces generated by this process create the structures of media. At the micro, things are bought and sold through pre-established markets. At the marco, markets adapt to the pressures of things being bought and sold.

3. Structure consists of opportunities and limits. Structure evolves under the twin pressures of entrepreneurship and consumer choice. Media structures are composed of inter-twined products and services in various relationships with consumers. Physical and broadcast media assemble audiences by publishing attractive content, while online media enmeshes consumers in a variety of content and relationship-based locations.

4. Structure is visible when property changes ownership, or when value changes hands. The relative values among things are structural constitutions.



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