Behavior builds structure, which demands content.
The Attention Field
Are you paying?

Dennis R. DuBe'
   The 'Attention Field': Billions of human minds actively paying attention to, and indexed within, the media moment.
Attention
The Mind's Aye


Society, economy, and war ride on media attention
Structure
"We" Build the Future
   (as it builds us)


Society, economy, and war ride on Our media attention

Content

"Content" is a "Thing" to "Have"


It used to be the something that was in there. But now it's just the 'in there'.
Behavior
Consumers Become Property by Paying Attention
It's comforting to belong. To a website.
That's interesting . . .

This column intentionally left blank through diligent indifference.
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